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Monday, 20 August 2018

Lifestyle: Flower Chimp Secured RM6 Million Funding Following Success Across Southeast Asia

“Say it with flowers!” Sending and gifting flowers to your loved ones has gotten so much easier as the flower delivery industry booms with the growth of e-commerce worldwide. Just yesterday, I was driving around looking for flowers for someone’s birthday and I was thinking to myself how redundant this is when I can just select my favourite bouquet and arrange for a delivery to the recipient in just a few simple steps instead.



From birthday bouquets to congratulatory flower stands, special messages on Valentine’s and Mothers’ Day, Flower Chimp caters to all your blooming needs from as low as MYR89. Ahead of its competitors, Flower Chimp offers a nationwide network which covers more than 80 districts across Malaysia, including in Sabah and Sarawak. Such wide coverage is what makes the platform stand out among all the other flower delivery sites in Malaysia. Consumers also get to enjoy further benefits with its free delivery on all orders at no minimum spend. Additionally, one can also arrange for the same day delivery for any orders made before 1 pm to surprise their loved ones, or even add on gifts like a small teddy bear or a box of chocolates to complement the flowers. For more information on the brand, you can view my previous blogpost here.
Maximilian Lotz, Chief Executive Officer of Flower Chimp, is responsible for running all facets of the business across Flower Chimp’s four markets. Maximilian has an established track record in the e-commerce space from heading the Malaysia business of hear.com, an world-leading vendor of hearing aids. Prior to that, Maximilian gained vast experience investment banking & venture capital. On the other hand, Niklas Frassa, Chief Operating Officer of Flower Chimp, is responsible overseeing operations across departments in Flower Chimp’s four markets. Niklas' background is in management consulting and project management, as well as vast e-commerce experience during stints in Malaysia, Singapore and Indonesia with Zalora, makes him the perfect candidate to expand the business.

“Despite being a new player in the flower delivery business, Flower Chimp has grown into a household name in this industry. In less than two years, we became the No 1 choice in the online flower delivery service in Malaysia, Indonesia and the Philippines recording five (5) times growth compared to last year,” said Maximilian Lotz, Founder of Flower Chimp.


Following its promising performance in the online florist service, Flower Chimp has recently secured an investment of MYR 6 million from its investors including Asia Venture Group (AVG), a private company that sees the promising potential Flower Chimp offers through its unique business model and marketing strategies. The same company has also invested in iMoney, Happy Fresh and iPrice.



Elaborating further, Frassa said, “With the power of online marketing and social media, we aim to enhance our branding and become the top-of-mind for our customers to look forward to as they become more tech-savvy every day."

Self-taught in the flower business, Niklas Frassa plan to utilize the funds received to strengthen their footprint in Indonesia and the Philippines and improve their technical infrastructure to offer better benefits to their customers with smart features including live order tracking. “At the same time, we conduct our market research to come up with new products and promotions regularly to entice our customers to return to find what they are looking for,” said Frassa.

From Q4 2018 to Q4 2019, Flower Chimp will grow three (3) times over with contributions from all four major markets namely Malaysia, Singapore, Indonesia and the Philippines”. The brand is also looking to expand to Singapore by the end of August 2018 (that’s this month, real soon!) and Vietnam, Thailand and Hong Kong by 2019. Very ambitious plans indeed, but I believe they can do it. Here’s to wishing a boom in your business success, Flower Chimp!

For more information, follow Flower Chimp on:


Disclaimer: This article is published in partnership with Flower Chimp.

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