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Thursday, 10 September 2020

Shopping: Over 12 million items sold in the first hour during Shopee 9.9 Super Shopping Day!

Shopee, Malaysia’s number 1 e-commerce platform, concludes its most successful 9.9 Super Shopping Day. Powered by Shopee’s robust ecosystem, 9.9 Super Shopping Day delivered super entertainment and shopping deals for users and supercharged economic recovery for sellers and brand partners, with over 12 million items sold in the first hour on 9 September.

Shopee delivers on its three commitments for 9.9 Super Shopping Day across the region
9.9 Super Shopping Day acted as a booster for economic recovery as participating brands and sellers enjoyed strong sales growth, with 700,000 items sold in a single minute at the peak of 9 September.
In addition, Shopee also offered a super collection of entertainment throughout the day. Users enjoyed all-day fun and earned special rewards with Shopee’s supersized range of in-app games, with 250 million water requests on the crowd favourite game, Shopee Farm.

Users actively tuned in to Shopee Live to connect with celebrities, sellers, and brands during the 9.9 Super Shopping Day period. The number of hours spent watching Shopee Live streams increased by 3 times compared to an average day, highlighted by countdown and marathon streams across the region. Shopee Live also gave users new ways to discover and shop the latest trends, with 2.5 times more items purchased during live streams in this period compared to an average day.

Highlights of 9.9 Super Shopping Day in Malaysia
Home & Living was one of the most popular product categories on 9 September as Malaysians turned to Shopee to spruce up their household. Mobile and electronic brands, retailers and sellers on Shopee Malaysia all recorded strong performance on 9 September. A testament to the robust demand, the newly-launched POCO X3 NFC (6GB + 128GB) saw a sell-out of 1,000 units within the first 2 minutes of the sale, at 12.02am. 

Ian Ho, Regional Managing Director of Shopee, said, “9.9 Super Shopping Day kickstarts the year-end shopping season and this year, it also marks the start of our efforts to pave the future of e-commerce amid the new normal. We promise to work even harder with the end goal of providing consumers with a delightful experience on Shopee, even as we propel sellers and brand partners to new heights in the coming months.”


Disclaimer: This post is published in collaboration with Shopee.

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