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Tuesday, 18 November 2014

Event: Sorella Free Style Bra Design Awards Ceremony 2014

Last week, I attended the first ever Sorella Freestyle Bra Design Awards Ceremony at Tropicana City Mall. Ahem.. This was one of the most "intimate" and last few events that I attended before heading back to my hometown. The main agenda of the event was to view some of the creative bras designed by talented students all over Malaysia... What? CREATIVE BRAS, you say? Wait till you see this! Please, don't feel shy :p

The purpose of this event was to create a great connection between colleges and universities with Sorella Malaysia. As a well-known lingerie brand in Asia, Sorella strives to give a helping hand to students who are talented in designs to boost their creativity and designs wisely. It is also a great platform for all the studens who participated to get recognition on their career paths. I guess this means that you can add this competition to your list of achievements/ design portfolio/ resume! I wish I was that creative too.. Lol.

The dresscode was PINK and it turns out that I didn't have anything pink to wear in my wardrobe! :o Yes, I couldn't believe it either but I managed to grab this top from Asian Avenue the night before and I sort of put it together to look like a princess gown. Forced to wear a long skirt because of the scar T.T

Top from Asian Avenue, Sunway Pyramid
Maxi skirt from Times Square
Pink wedges from TeChiChi
Necklace from Happy2u

Yup, THIS was what I meant! The bras are absolutely stunning and interesting, aren't they? Out of all the submissions, these were the chosen Top 10. Which one is your favourite?

Sorella means "sister" in Italian. It was formed in Singapore in 1977 as a joint venture with a Taiwanese company, with the vision of providing care for women through quality lingerie at every phase of their lives. Because of their quality products that go through detailed research and communication to tailor to real women, Sorella slowly grew and became internationally recognised. 

Sorella believes that every woman is unique and should be proud of their curves. The right bra will help to accentuate the natural curves, achieve correct body support, express your feminity and boost your self-confidence. With the innovative combination of the latest technology and stitching, Sorella bras help to lift, tuck and sculpt while being absolutely comfortable with sophisticated designs.

This is the Body Contour range, which is highly recommended with its benefits of quality material, leading design and technology to give the perfect shape every woman wants. The designs are all so luxurious!

While waiting for the awards ceremony to begin, we walked around the store and discovered some of Sorella's extensive range of products. Not only do they have bras and panties, but also corsets and sleepwear as well! 

Time for the awards ceremony! There was a best dressed award and it went to Miss Ella (sorry forgot to snap a pic). She was so cool, totally dressed in pink from head to toe, literally! Even her hair was pink. 

Most popular award went to Uma Eswari A/P Punchanathan of Limkokwing University of Creative Technology with the theme 'Cleo Patra'.

Second runner-up goes to Lye See Yen of Raffles College of Higher Education KL. Her piece was titled 'Medame Primcoggler' and was inspired by Western style, but added a touch of the East with coins and Chinese medallion. Apparently, she spent 3 weeks of sleepless nights to complete this! Such dedication :o

1st runner-up goes to Chan Shi Qi of Tunku Abdul Rahman University College and her piece is titled 'The Scissors'. If you look closely, you will see that the design on the front actually resemble a pair of scissors. Cool, huh?

And the winner is.... Chia Kay Thuan, who is also from Raffles College! Unfortunately, he couldn't make it on that day so his classmate collected the prize for him. Hard to believe a guy won a bra design competition? Just goes to show that creativity can go a long way. His piece is honestly one of the designs that caught my eye initially and it's titled 'The Elizabeth Queen'.

Group photo of all the winners with the organisers. Kudos to you guys!

A closer look at the winning pieces. Simply stunning!

Last but not least. selfies with my new-found blogger friends, Kelly and JQ! It was nice meeting you girls :) Also, didn't get to take pic with her, but thank you Ashley for the invite! :)

Thank you, Sorella for the invite. Don't forget to drop by their boutiques, which you can find all over Malaysia, to experience their lingerie for yourself! Promise that they're super comfy and soft. For more information, log on to their website or find them on Facebook!


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