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Sunday, 29 December 2013

Community: is Malaysia's first online youth engagement and rewarding website, established in 2013 in Penang. Their motto is "We are what Social Media Marketing should have been". What is social media marketing? To say it in simple terms, you know how most companies try to engage with their users through Facebook/ Instagram/ Twitter, etc. Someone is behind all these engagement and updates and that's what social media marketing is all about - to gain website traffic and attention through social media sites! As you know, the Internet is a very powerful tool and marketers are very into it lately, and of course, this is how they connect with youngsters. The vision of the company is to take on South East Asia by 2014 and Europe by 2015.

Anyway, I was contacted by Jazz Tan, the 23-year-old founder and CEO of YToday Sdn Bhd to write about their website. She was an Honours Bachelor's of Computer Science from Northumbria University. After a quick chat with her, I find that Jazz is a very enthusiastic and thriving entrepreneur who is not only passionate about her job and is also very super friendly! She has won so many awards, from various companies such as:

• British Council and Guinness Arthur Berhad Social Enterprise Winner 2013

• Prestige Magazine Top 40 Under 40 2013

• Global Student Entrepreneur Award Champion

• New York GSEA Finalist 2011

• Dana Belia RM150,000

• NTV7 and DiGi The Next Level Finalist

• MSC-MDEC Best Business Model

Jazz with a mock cheque during the KFC Youth Jam 2013.

The company has organised a few events in collaboration with youths and brands and event organisers, and one of these events is the KFC Youth Jam on 13th October 2013 at Sunway University (my uni!). Yes, I heard about the event but I did not attend it as I was back in JB that weekend. From my friends' updates, it seemed like they had a lot of fun!

The objective was to launch during the event to allow the public to explore the functionality of the website, as well as engage with youths. The new website currently has over 10,000 youths and serves as a website for event organisers, youths and brands to feature their campaigns and events to gain high exposure and visibility. It is also a platform for brands that targets the youth market to advertise their product and services. As a marketing student, I think this is a brilliant idea. :)

KFC Youth Jam 2013 featured activities like the KFC Big Eat Contest, Running Man Hunt, Talent Search and Incitement Talks and more. As you can guess, these activities are interrelated to what youngsters nowadays are into like the show Running Man. Youths that attended the event will redeem thousands of points which can be exchanged for rewards. Some brands that are in partnership with YToday are KFC, Maxis, Groupon, Sunway Group, Bloomberg, Chatime Malaysia, FlyFM and 8TV, to name a few. All big names!!

How does YouthsToday work?

Simply choose to attend an event, collect your unique code from the organisers when you arrive and get rewarded! SO SIMPLE. Remember the brands that I mentioned? You can redeem your rewards from them!

So, is this incentive enough for you to join Another plus point would be that you not only get to make friends and learn so much at these events, it will also increase your employability too!

Be sure to check their website and Facebook page for regular updates!



  1. The founder look so cute. Good idea. the web design remind me of group on where the time keep counting down... Now there will be many activities in tertiary institute.

    1. Haha I think she is too! And she's so young! Yeap, should join more meaningful activities like these while we are still in school, less chances when we get older.

  2. Amazing post sweetie.
    Wishing you a Happy New Year with hope that you will have many blessings in the year to come.
    The Indian Savage Diary

    1. Happy New Year to you too and thanks for dropping by my blog! :)


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